19May
Hello there, beautiful people, we know that it might be stressful to buy new jewellery that especially diamond jewellery. Maybe it’s the quiet thrill and overwhelming feeling of buying new diamond jewellery. Just to make you feel calm and stress-free, we at AYAANI will help you get the perfect jewellery at the best time of the month.
Whether you’re planning to pop the question, marking an anniversary, or simply celebrating yourself, let’s talk about when is the right time to let your sparkle story begin.
This might surprise you, but midsummer is one of the smartest times to buy diamond jewellery. The wedding season slows down. Festive sales haven’t kicked in yet. So what does that mean for you?
If you’ve been waiting to find a unique piece without the crowd or the holiday rush, this quiet window is pure gold (pun intended).
Ah, the year-end glow: Diwali, Christmas, New Year’s Eve. It’s the time when gifts feel deeper, and sparkle feels warmer.
Yes, prices may tick up slightly because of demand. But many jewellers go big on:
If you want your diamonds to carry that extra emotional sparkle, this season is rich in sentiment and story.
The love stories start early in the year, and so do the diamond sales. January often brings post-holiday markdowns, while early February sees jewellery stores buzzing with romantic energy.
Planning a proposal? Start looking in January.
Why? Because great diamond rings take time. Especially if you want it custom-made. Plus, early shopping means:
Spring is soft, fresh, and quietly romantic. It’s also a great time to buy diamonds for:
New collections bloom this time of year, often featuring beautiful, nature-inspired designs and lighter gemstones paired with diamonds. If you love pieces that whisper rather than shout, spring is your season.
Here's a little insider secret: some of the best deals happen quietly during:
Retailers often clear inventory to make room for the next season. It’s perfect for you if:
Ever walked into a jewellery store abroad and felt like a kid in a candy store?
Cities like Dubai, Singapore, and Hong Kong are famous for their duty-free diamond shopping. But before you splurge:
The best part? You’ll return with more than just a souvenir, you’ll bring home a forever memory.
Diamonds carry emotion. They mark milestones, memories, and moments that last a lifetime. So yes, timing matters.
But what matters most is what the sparkle means to you.
So when your heart whispers “this is it,” don’t wait for the biggest sale or the perfect date.
Just make sure the piece you choose reflects your love, your journey, and your forever.
Because in the end, the best time to buy diamond jewellery is. It is when your heart is ready.
1. What’s the cheapest month to buy diamonds?
July through September is often your best window for lower prices and better selection.
2. Should you buy diamonds online or in-store?
Both have perks! Online gives you variety and transparency. In-store offers touch, feel, and personal service. Try a hybrid approach for the best experience.
3. Is it a good time to buy?
Definitely, but only if you’re buying certified diamonds and not rushing into an impulse purchase.
4. How early should you shop before an engagement or gift?
Give yourself 4–6 weeks, especially if you want a personalised or handmade piece.
5. What is the best time to buy diamond jewellery?
During festive seasons like Diwali, Akshaya Tritiya, Dhanteras, and wedding seasons, many jewellers offer discounts and new collections.
6. Which day is auspicious to buy diamond jewellery?
Friday is considered lucky for buying diamonds. Dhanteras, Akshaya Tritiya, and Pushya Nakshatra days are also highly auspicious.
7. Can you wear diamond jewellery every day?
Yes, you can wear diamond jewellery daily. Choose simple, sturdy designs for everyday use, and avoid wearing them during heavy work or sports.
8. Do diamonds lose value over time?
Yes, most diamonds depreciate in resale value. Only certified, high-quality or rare diamonds might retain or gain value.
